Everyday, around the world, thousands of new iPhones are sold to eager new owners. The technical superiority of the iPhone 4 has made it one of the most popular consumer electronic devices of all time. Millions of iPhone 4 mobile devices have been sold since Apple first launched the product. But despite all the technological advances incorporated into the iPhone 4 and its successor, the iPhone 4S, the flat slate design of the product with only two color choices means that the iPhone 4 or iPhone 4S in your hands right now is just like every other black or white iPhone 4 or iPhone 4s out there.
Humans by nature like to differentiate themselves from everybody else in every way, an this is true with people even down to the things they own. As a common example, no one really likes spending a ton of money on a designer dress only to find out at a party that someone else is wearing exactly the same outfit as they are. Why? Because we all have a natural drive to set ourselves apart from everybody else. We all, as individuals, try to develop our own unique sense of individuality.
This is where the problem with the iPhone 4 and iPhone 4S steps in — with pretty much the same exact design for every iPhone 4 and iPhone 4S in existence, there is little room for developing individuality on its own. But this is where the genius of Apple comes in: the plain blank slate design of the iPhone 4 and iPhone 4S lends itself easily to customization and personalization so that its users can make decisions about how they want their iPhone to look like.
Enter the world of iPhone 4 case designers and manufacturers. Here fantasy meets reality as artists aspire to create designs that are not only meant to look beautiful, but also help you set yourself apart from everybody else by making your iPhone 4 or iPhone 4S seem different from the millions of other iPhones out there.
iPhone 4 cases come in all sorts of designs, from mundane and work oriented to fashionable and chic to wacky and out of this world. The choice of what iPhone 4 case person decides to use is entirely dependent on his or her personal wants or needs. A person, in effect, customizes their iPhone 4 or iPhone 4S not along the lines of Apple’s philosophy and approach to design but entire because they know exactly what they want their iPhone 4 or iPhone 4S to look like based on their unique personality.
That is the underlying power of an iPhone 4 case. As simple as it is, it is a testament to man’s eternal desire to individualize himself. So next time you pick up your iPhone 4 or iPhone 4S and look at the case its in, remember the artists, designers, and online wholesalers who conceptualized, and endeavor to make available, a vision of what the iPhone that appealed to you, not as an unimportant member of the human race, but as an individual with individual desires, wants, and needs.
