Cycling, Chris Horner, the 2011 Tour de France, and Bigboxstore

July 13th, 2011 by Red No comments »

I know you’re probably wondering about the title right now, but there really is a bit of a connection between cycling, Chris Horner, the 2011 Tour de France, and Bigboxstore. Well, we’re not sponsoring the team Chris Horner is in, of course, that’s Radioshack’s business, nor do we have the resources to do so, but we are glad that Chris Horner is still alive after his crash in this year’s Tour de France – and that’s what this post is really all about.

Safety should be of the utmost concern when cycling, and the crashes that have riddled Le Tour de France 2011 really stand to drive that point home. Cycling after all pits a rider 1-on-1 with the open road, and all the dangers that are accompanied with it. Whether or not you’re riding with friends or alone, there are bound to be complications at some time or the other.

The biggest safety concern for any cyclist is protecting his or her head as no other part of the body is more susceptible to life threatening injury. It is because of this that helmets are an absolute necessity for any cyclist, whether he or she rides for recreational or professionally, occasionally or almost everyday, or on a road bike or any other type of bike for that matter.

Fortunately, there are a wide range of helmets out there that vary greatly in terms of price and quality – but never on safety. In fact, if you’re in the market for a good bike helmet, I have a few tips for you when it comes to choosing one.

The April 2008 edition of the cycling magazine Bicycling makes this suggestion when choosing bike helmets in their article Buyer Be Wise, “All helmets sold in the United States meet CPSC safety standards, so a $30 lid is equally as good at protecting your head as a $200 one. Many under-$60 helmets offer fit systems similar to pricier models, often head straps with buckles or dials for easy adjustment. They lack just flashy styling and extra vent holes” (page 32). In short, you simply have to make sure that the helmet you get passes CPSC safety standards and you can be sure that you’ll still be okay after you take a spill on the bike – so buying a helmet from a respectable online wholesaler shouldn’t be a problem as long as they pass those rather stringent standards.

Back to the subject of Chris Horner, it was probably his helmet that kept him alive. He broke his nose and sustained a concussion to his head when he crashed, but he survived – an equally hard crash made without the helmet would probably be fatal. True, you might have seen from the video, he was so disoriented after the crash that it isn’t even funny, but he can still get up from his crash to race another day. In fact, doctors have said that he is doing significantly better.

I have a friend who suffered a crash just two weeks ago, without a helmet, but gladly at significantly lower speeds. My friend suffered a broken collarbone and a similar temporary loss of memory and disorientation from a crash on a bike moving at around 23 kilometers per hour – the peloton was travelling in excess of 40 kilometers per hour when Chris Horner crashed. Now image might what might have happened if my friend was travelling at the same speed. It wouldn’t have been a good day at all.

Get a bicycle helmet today.

Share and Enjoy:
  • Facebook
  • Twitter
  • StumbleUpon
  • Digg
  • del.icio.us
  • Google Bookmarks
  • Reddit

The Response

July 11th, 2011 by Red 1 comment »

I’m glad that my boss got a chance to take a look at the other day’s blog post because he did confirm that we’re not actively being listed on Google right now because we have been penalized for some reason. I wasn’t able to find out exactly what reason Google found to penalize us but he did mention that my posts up till now are still great and unique so they shouldn’t be a problem at all and should shoot back up to the top of Google’s PageRank as soon as the penalty is lifted. So there’s still hope on the horizon for this online wholesale shop‘s happy little blogger. Ah, that makes me feel a lot better, my work is secure and I know what I’ve done is being appreciated (doesn’t it just feel bad when no one seems to notice your work, ie. there are no comments or trackbacks)!

Of course, I did figure out that Google was penalizing us before my boss told me about it, but I just wanted to rant about it then to let the sour feelings out so we can move on to more informative content (and also because I had nothing else I felt like writing about that day. Hahaha!). My mood was so bad about the Google penalty that I failed to see the bigger picture.

So, now on to real news!

I failed to mention a while back that Bigboxstore is actually in the process of reviewing its entire catalog right now. I guess there’s no better way to spend down days from having the site penalized than by reacting positively and productively to refine the services and products that we offer.

To tell you the truth, I just missed out on the opportunity to write about it a month ago when I was informed by my boss about the product catalog review. I was so excited about seeing new items in the catalog that I just to write about them and forgot to highlight this fact. Of course, for those of you that still visit the site despite the Google penalty,  you probably have noticed this already. What really excites me about it now is what unique visitors will think about it when Google lifts the penalty in the near future. I can’t wait to see our Alexa ranking spike when that happens (I also can’t wait to see the comments on the blog start to come in). Users will be treated to fresh new releases across many of our categories. It’s easy enough to see that we’ve added more cellphones, more Android tablets, more car DVD players, etc. in the existing categories, but to top it all off, we’ve also added some new categories, as well. We’ve widened the product range and now offer products for pets and clothes and toys for children as well. Cosplay costumes, candles, silk flowers, and badminton and tennis equipment are few more categories that have been added, amongst several others. Outdated products have also been removed from the catalog and we’re trying to source newer products from the manufacturers that produced them.

Tough times such as the one’s we’re facing right now are enough to prove the resolve and determination of a company to survive a crisis. I’m sure Bigboxstore has survived several crises of its own before I arrived on the scene, and I really feel great that when the company is met with trials, it responds not by simply advertising and marketing itself more vigorously and aggressively, but by seeking to refine its image amongst consumers.

Other more obvious changes to the site include a Facebook social plugin, so that we can find out the actual number of people who like us. We’ve also added a Google +1 button to the site’s pages so we can keep track of how many people like the site, of course, as well as the individual products and pages, and of course, to increase our PageRank while we’re being penalized. Bigboxstore also believes in the power of social networking to respond to our customers’ wants and needs, so if you do use us, please like us on Facebook and +1 us on the homepage and the pages of the products you like so we can make sure that we will be able to keep them in stock as long as the products on those pages are still up-to-date.

On a lighter note, if you’re a Google user and have been invited to beta test Google’s new social networking experiment, Google+, your +1s will show up on your profile so you’ll have an easier way to get to those products you really like from Google+. Oh, by the way, if anyone’s interested in receiving a Google+ invite, just leave a comment below with your Gmail e-mail address (just customize it like address at gmail.com so that spammer’s crawlers don’t pick up your e-mail address) and I’ll send you an invite.

Share and Enjoy:
  • Facebook
  • Twitter
  • StumbleUpon
  • Digg
  • del.icio.us
  • Google Bookmarks
  • Reddit